The future of brands
Why is Red Bull so popular - even though no one likes the taste?
Why do we prefer stripy toothpaste? And why do we think branded painkillers are more effective?
Ad man Rory Sutherland discusses why we think we are rational creatures, making logical, evidence based decisions in economics and business, when in fact we aren’t.
In discussion with Andrea Catherwood, Rory gives us some entertaining examples of where in many crucial areas of our lives, reason plays an ever diminishing part. He talks about how instead we are driven by unconscious desires, which is why placebos are so powerful. He states that if you want to influence people's choices you have to bypass reason.